The Invisible Gorilla Woman

Observation and creating visual patterns to attract attention to messages is the designers job. Developing the strategies to do this helps us make the gorilla visible to audiences.
Take a look at the video to see how a stated goal will preclude people from
seeing the whole picture.

http://www.brainpickings.org/index.php/2011/08/19/now-you-see-it-cathy-davidson/

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