"Story+People+Design=Good Content!"

                              The key to marketing today is "Content".You see and hear about content everywhere. 

It is the cornerstone to social media and the glue to marketing your brand in the marketplace.Involving your customers in the story,people and design that makes your brand is important to your sales.Take Pepsi and Coke, two products that have competed for years with very little difference as a product.Today, Coke comes to mind as the beverage of choice.They have the edge over Pepsi because they tell a better story,always focus on their customer and continually improve their product design on the shelf and in the media.Pepsi's story is diffused by celebrity and very small changes in design to make them standout in the marketplace.They've left out their connection to their customer in the equation for "Good Content".

The goodwill built up over the years based on advertising for "Those Who Think Young" and the spiral design of their bottle has been squandered. Today's baby boomers could provide added sales.

Instead,Pepsi markets  flash to today's GenX  and Millenial customers who are more health conscious and have no memory of Pepsi's glory days.Pepsi is a global brand who needs to put more emphasis on their customers and balance out the "Good Content" equation  to generate content that makes good use

of Story and Design.